In biotech and pharma, innovation often conjures images of billion-dollar R&D pipelines, sprawling labs, and years-long regulatory battles. But there’s another, often-overlooked path to profitable growth: maximizing the value of what you already have and letting the customer’s voice guide the way.
Tag Archives: Voice of the Customer
E.O.W (End of the Week) Notable Tip: Unprofitable Factors in the industry
Happy Friday! I hope you’ve had a great week. Today, I want to discuss unprofitable activities/factors that your company may be utilizing a great deal of resources on. “By understanding your customer’s priorities you are able to shift resources to activities that drive value and profitability, in turn, eliminating those factors that yield no profitsContinue reading “E.O.W (End of the Week) Notable Tip: Unprofitable Factors in the industry”
Notable Bookkeeping Friday Chat: Voice of the Customer
“Companies that listen to their customers will achieve higher retention rates than their competitors. The Voice of the customer can be acquired through surveys, social media, forums, et cetera. For better customer satisfaction, Listen to them!”
The Know Your Customer Technique for Business Growth
I have written blog posts about utilizing the Voice of the Customer (meaning using surveys, forums, social media, and focus groups) to gather and analyze data for the purpose of identifying revenue opportunities and increasing overall client satisfaction. Customer-centric companies build emotional relationships with their customers and listen to them. They search for the painContinue reading “The Know Your Customer Technique for Business Growth”
The Customers that HATE you bring in the most valuable insights
 When utilizing the Voice of the Customer to glean insights don’t just target the customers that love you. When you take the time to really listen to the customers that hate you and turn their pains into solutions that is when you actually drive growth for your company. Why target customers that hate you, youContinue reading “The Customers that HATE you bring in the most valuable insights”
Bringing Collaboration Into Business Strategy
 Companies that encourage collaboration of data from all departmental functions see improved forecasting and internal/external client data that can be used to achieve strategic goals. Sales, Marketing, Accounting, Production, and Procurement departments should be encourage to share data through cloud productivity solutions like Google Docs/Sheets. However, this plethora of information can cause delays in decisionContinue reading “Bringing Collaboration Into Business Strategy”
Client Retention as part of the Collections Process
 Departmental collaboration is greatly important in the Collections/Billing department. This team must have access to project /product status, project/product delivery and results; this will allow the Lead person handling the over-due account to develop an understanding of the situation, survey the client to ensure requirements were met and if they were not met deliver thisContinue reading “Client Retention as part of the Collections Process”
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