In today’s dynamic and constantly shifting business environment, the importance of data cannot be overstated. It serves as the foundation upon which informed decisions are made, strategies are formulated, and solutions are crafted. Specifically, customer data stands as a goldmine of insights waiting to be unearthed. However, not all data is created equal. To truly harness its power, businesses must delve into granular customer data analysis. This involves breaking down data into its finest components, enabling organizations to gain a deeper understanding of their customers and ultimately solve complex business problems.